New York Botanical Garden Re-brand
This is a conceptual rebrand for the New York Botanical Garden from 2015. It was done before Pentagram's rebrand of the New York Botanical Garden.
The original New York Botanical logo on the left and Pentagram's rebrand on the right.
Process
Images from the design process. Click to see full size
These were my favorite options from the bunch.
A new name and logo
Another logo candidate that was cut, but I wanted to make a motion graphic for it anyways.